Rooted in strong, long-lasting relationships, Cedar & Lux is a boutique firm that works to inspire clients through innovation and personal connection. Our tailored approach to business transcends time zones and spans across oceans. We translate brands and develop their stories for the world’s market, one connection at a time.



Our drive to exceed expectations and yield results sets us apart from larger firms. We treat your business like it’s our own, and we work with the same fire and ambition. We’re in this together.


We take pride in our ability to truly hear what our clients need. By establishing initiatives that directly cater to your business goals, our strength lies in innovative recommendations that surpass expectations.


With a level of taste and comprehension developed through decades in the luxury market, our specialty is understanding the landscape of the luxury brand lifestyle.


Reporting & Analysis
Develop reports, and analysis of your international business.
Forecasting & Merchandising
Create product and sales forecasts for the market. Develop cohesive merchandising stories.
Operational Efficiency
Create processes and solutions for how your company operates internationally including navigating contracts.
EU Regulations
Audit current packaging to determine EU compliancy with recommendations to execute any needed updates.
Strategic Communications
Create strategies with an optimal mix of communications channels and techniques for reaching desired audiences immediately.
Brand Development
Assistance establishing guidelines to keep your brand's global integrity in an ever shifting market place.
Contact us to inquire about distribution for your brand.
Marketing & PR
Marketing strategies that keep your brand relevant internationally.





Alison White
Founder, CEO

With over 20 years in the luxury goods industry, Alison has spearheaded the immersion of brands into new markets throughout her entire career. With a knack for business, Alison most recently spent 7 years developing indie cosmetics brand butter LONDON internationally in 20 different countries. Her hands-on approach extends to every point of advancing a business. A UK native, Alison spent a few years in the Middle East with her travelling parents where she learned French, the joy of running, and futbol. A true Francophile, Alison counts Paris as her favourite city. Alison credits her eye for anything unique in fashion and beauty to her mother, who taught her to see colour and beauty in nature and people from all walks of life. She studied Political Science International Affairs and Geopolitics at Seattle Pacific University. Alison is a passionate runner who loves to run trails near the water where she lives in Seattle, WA. She has a dog named JoJo, who joins her in the office every day.


Let’s start a conversation.


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